Facebook will not be going on summer vacation this year. The company is taking these summer months to try and persuade small businesses to invest in ads on the social network. The site hosted the first in many marketing training sessions Tuesday in New York. The event attracted hundreds of small business owners from all around the city to visit an opportunity to increase their sales.
The event, titles Facebook Fit, featured a Q and A session with various local businesses who have already advertised on Facebook. It also included training sessions on using Facebook to enhance online and in-store sales.
Facebook recently has received backlash from small business owners as their presence on the site has continued to dwindle. Facebook says the issue is a logical outcome for a social network where more and more users are posting more content every month.
“The organic reach issue is not about us making more money,” Dan Levy, Facebook’s director of small businesses said. “The natural extension of Facebook becoming popular and people having more friends and liking more Pages is there’s just more and more stories to choose from every day. We have to choose which ones are going to keep them engaged on Facebook.”
Problems over the reach has not halted small businesses from utilizing the site. Facebook revealed that over 30 million small business owners now have pages on the site. “It’s an investment in reaching the people who matter to you,” Levy said in his pitch to marketers.
For more information read on at http://time.com/2818512/facebook-small-business-ads/
via Jason Grill http://jasongrill.org/facebook-looking-at-small-business-to-invest-in-ads/
Jason Grill 