Crowdfunding platforms such as Kickstarter and Indiegogo have become an essential tool for established startups and entrepreneurs trying to understand the reception of their products and find support for their brands. While these sites still house many proposals dreamt up in bedrooms and garages, they have seen an influx of products from venture backed companies…
Regular press coverages can have an impact on data-analysis companies visibility and growth. There are necessary things to remember when trying to be successful in the entrepreneur world. Having a “call to action” is a must. Do not spend resources to increase your traffic until you know exactly what you want the traffic to do…
A traditional model of sitting in a classroom and listening to lectures is no longer the way to teach about entrepreneurship. The future is about experimenting and practicing. “It’s like learning to ride a bike, you push the pedals, you fall, you get back up, you adjust and try again,” says Juris Ulmanis, Latvian-based co-founder…
Jason Grill was recently featured as a guest contributor on Syracuse’s iSchool blog. In his article, Jason discusses how two new social networks are taking a different approach to user experience. These social networks are actually paying users for the content they are generating. For more information and to see the full article, click here.…
Google has established a $100 million euro investment fund to back European companies. Created in 2009, Google Ventures is the branch whose focus it is to provide venture capital by funding companies to help them get started. Currently, Google Ventures invests over $300 million annually and manages $1.5 billion in assets from its offices in…
It is sometimes difficult to distinguish the difference between public relations and advertising. While there are numerous quality articles that explain the difference, even professionals have a hard time determining the difference between the two. Advertising is paid media while public relations is earned media. By convincing reporters or editors your organization is worth talking…
Venture capitalists promise lots of advantages when they are courting technology entrepreneurs. Things like being able to offer expert advice and claiming they have a network of contacts are how they try to rope in potential clients. Kent Goldman, former partner at First Round Capital, left this year to start a new venture capital fund.…
To find out more information regarding Jason Grill, check out his about.me page: http://about.me/jasongrill
The lines between advertising, marketing and public relations have always intertwined. More and more firms are now providing services that are a combination of two or three of the services. The internet has almost completely removed all of these lines. Advertisers are now reaching out to customers on social media and press releases are being…
Facebook will not be going on summer vacation this year. The company is taking these summer months to try and persuade small businesses to invest in ads on the social network. The site hosted the first in many marketing training sessions Tuesday in New York. The event attracted hundreds of small business owners from all…
Google has spent $500 million to buy Skybox Imaging, a company that uses small satellites to transmit high-resolution images from space. This announcement comes only two months after google acquired Titan Aerospace which beams Internet signals. Facebook also dropped loads of money on Ascenta, a drone maker that cost the company $20 million back in…
Snapchat is adding features on top of its very successful messaging platform. These changes include two new features that are a classic chat interface paired with a FaceTime-like video calling feature. Having a text message-like option could greatly change the dynamics of this insanely popular app. Sending ephemeral photos back and forth is a way…
Kansas City’s own start up called DivvyHQ is quietly signing on new customers including big name companies like Walmart, Sprint, Toyota and Bed Bath and Beyond. Barely three years old, DivvyHQ has a team less than 10 people, with only one salesperson and no paid advertising. However they are working with huge brands, companies that…
With technology becoming more and more essential to living our daily lives, our smartphones and mobile devices are more than just gadgets, they’re who we are. However, despite the ever changing sophistication of on-the-go technology, one problem remains which is impossible to ignore. Genneo is a Kansas City startup that creates innovative solutions that are…
Social media is often solely perceived as a way to pass the time. Something to do while waiting for your coffee. However underneath all the “likes” and “hashtags” is a playground for PR professionals and entrepreneurs. Here, they can find beneficial tools for capturing the web for more than just cat videos. According to an…
Jason Grill 